What is a UGC / Influencer Marketing?

‘User Generated Content’ refers to marketing campaigns that are created and shared by users of a product or service rather than the company itself. This type of marketing relies on ‘user generated content’, such as social media posts, reviews, and videos, to promote a brand/business. By empowering “REAL AUTHENTIC” users to share their experiences and opinions, companies can build stronger relationships with their customers and create more authentic and engaging marketing campaigns. User-generated marketing can be especially effective for reaching younger generations who value authenticity and peer recommendations. Think of UGC marketing as an Amazon Review… when was the last time you purchased an item on Amazon that had no reviews or was less than 3 stars….?  Think about it….🤔

If you’d like to see how Portizo Media can help you;

✅Hire UGC content creators for your brand to create authentic video content
✅Ad creative (video) – to create Video Ads that convert into good quality leads that convert into sales.